The activities on this high-profile European football platform were part of the Fare network’s Football People action weeks, which have taken place across the continent since the beginning of October.
Fans at stadiums throughout Europe watched videos played on giant screens. Announcements were made over stadium loudspeakers, and child mascots wearing #EqualGame t-shirts put across the clear message that discrimination has no place in football.
Teams lined up before matches with their opponents and the referees, and #EqualGame hashtags were also prominent as group photos were taken. A Football People editorial appeared in all match programmes.
European clubs made full use of their own communication and social media channels to emphasise their total support for the Fare Football People action weeks – described by UEFA President Aleksander Čeferin as “football’s largest movement for social change in Europe.”
The main aim of the Football People action weeks is to tackle discrimination in football, as well as developing new ideas and practices which can challenge exclusion. A wide range of activities have taken place in over 50 countries worldwide.